Reilyn Turner, a senior at UCLA and USA Women’s National Team member was the first college athlete to sign with Nike this season. The deal is not exclusive, but reveals that collegiate athletes can be successful in the professional world even outside of NCAA regulations.
Spencer Rattler, a UCLA soccer player, has signed a deal with the company’s first NCAA NIL deal. This is an extremely lucrative deal for Spencer and his family.
10 a.m. ET
ESPN’s Nick DePaula
Nike announced a collaboration with UCLA sophomore soccer player Reilyn Turner on Tuesday, marking the company’s first name, image, and likeness sponsorship arrangement with a collegiate athlete.
The deal’s terms were not revealed. “An aspect that relates back to their local communities” would be included in Nike’s deal with college players, according to the company. Nike and Turner are set to team up with a number of Los Angeles-based charitable groups to encourage young girls to be active and engage in sports in the near future.
Turner stated in a statement, “I’m so happy to be a part of what Nike is delivering to the future of women’s sport.” “Picking up a ball opened up a world of possibilities for me. Playing sports has enabled me to meet individuals from all over the globe, attend an incredible school, and be a part of a community that means everything to me.”
UCLA’s recent transfer from Under Armour to Nike is also reflected in the agreement. Nike and UCLA signed a six-year sponsorship arrangement on July 1, 2020, with Jordan Brand equipping the football and basketball teams and Nike outfitting the rest of the school’s 22 teams, including soccer.
Turner’s endorsement is the first of its sort for an athletic brand. Paige Bueckers and Azzi Fudd, both of UConn basketball, were among the first to earn unusual NIL agreements in the sporting area. StockX, a shoe and retail marketplace, has signed Bueckers to a multiyear partnership. Fudd has signed a multi-year deal with Stephen Curry’s SC30 Inc., which will connect her to the Golden State Warriors star’s brand partners, investment vehicles, and media production firm, among other things.
Jackie Robinson, Serena Williams, and Michael Jordan, longstanding Nike endorsers, were named as Turner’s sports idols.
“As a Black woman and a Mexican American, I think about individuals who came before me and how they utilized their platforms to make such a difference, even outside of sport,” Turner said. “I want to be a role model for people who come after me and those who come before me.”
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Nike has signed UCLA soccer’s Reilyn Turner to its first NCAA NIL deal. This is a new program that allows college athletes to get paid for their likeness without them having to play in the pros. Reference: nil deals tracker.
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